Loved this concept! The 60s scape you described would eat down 🤌🏾 Another target Audience they could target is Gen Alpha. Perhaps KS can establish the Deco and Grace as THE "big girl" it bags for Gen Alpha girlies that are reasonably priced at least compared to Loewe
I could not agree more - Madison beer was such a bizarre choice for them! And the bag hanging on her shoulder but she’s not holding it?? It just screams, I don’t actually wear these purses
Hahaha I completely agree! The posing is so stiff and awkward, I was pretty shocked to see that these photos were actually being used on their Instagram page!
Thank you for this post! Whenever I see a woman with a Kate Spade bag, I immediately think to myself, she knows what's what. I'd like your input on this maybe-dumb opinion, but I think they should replace Madison Beer as the face of the brand. To me, she really doesn't seem to align with their attention-grabbing pieces. She's obviously very beautiful, but in a bit of an Instagram/TikTok baddie kind of way, so I don't think it contributes to the brand, especially considering their need for a whimsical rebrand like you suggested.
Thank you for reading! I completely agree, one of the first things I thought about when I looked at their recent branding is that Madison Beer isn’t really a match for them. I adore Madison, but this partnership just feels random!
I love this story! I recently read another post on here about the rise of editorial shoots for brands and the push for a more playful or story-heavy concept and Kate Spade has a perfect opportunity on their hands!
Loved this concept! The 60s scape you described would eat down 🤌🏾 Another target Audience they could target is Gen Alpha. Perhaps KS can establish the Deco and Grace as THE "big girl" it bags for Gen Alpha girlies that are reasonably priced at least compared to Loewe
Thank you so much!💌That’s a fantastic idea I completely agree! I feel like those bags would do so well with Gen Alpha
I could not agree more - Madison beer was such a bizarre choice for them! And the bag hanging on her shoulder but she’s not holding it?? It just screams, I don’t actually wear these purses
Hahaha I completely agree! The posing is so stiff and awkward, I was pretty shocked to see that these photos were actually being used on their Instagram page!
Thank you for this post! Whenever I see a woman with a Kate Spade bag, I immediately think to myself, she knows what's what. I'd like your input on this maybe-dumb opinion, but I think they should replace Madison Beer as the face of the brand. To me, she really doesn't seem to align with their attention-grabbing pieces. She's obviously very beautiful, but in a bit of an Instagram/TikTok baddie kind of way, so I don't think it contributes to the brand, especially considering their need for a whimsical rebrand like you suggested.
Thank you for reading! I completely agree, one of the first things I thought about when I looked at their recent branding is that Madison Beer isn’t really a match for them. I adore Madison, but this partnership just feels random!
I love this story! I recently read another post on here about the rise of editorial shoots for brands and the push for a more playful or story-heavy concept and Kate Spade has a perfect opportunity on their hands!
Thank you stephanie!♥️